(Realistic Budgets + What Impacts Price)

If you’re a business owner in Louisville, Kentucky, you’ve probably asked the same question every company asks at some point:

“How much does a video commercial cost?”

And if you’ve already started searching online, you’ve probably seen answers ranging from $500 to $50,000+, which isn’t helpful when you’re trying to plan a real budget.

The honest answer is: it depends on the kind of commercial you need.

The helpful answer is: most professional video commercials in the Louisville market fall somewhere between $1,500 and $15,000+.

At Make Something Media, we create commercial videos for local businesses, nonprofits, healthcare organizations, and growing brands, both in Kentucky and beyond. This guide breaks down realistic price ranges and explains what impacts cost, so you can make a smart decision and avoid wasting money on the wrong type of video.

What’s the Typical Cost of a Video Commercial in Louisville?

Most commercial video pricing falls into a few common tiers. Here’s what those look like in real life:

1) Entry-Level Social Commercial: $1,500 – $3,500

This range is common for companies that need a simple ad that still looks professional.

Typically includes:

15–30 second social ads
One location
A short shoot (Often One Day)
Straightforward editing

It’s a great starting point if you want something better than DIY content, but you’re not ready for a full campaign.

2) Mid-Level Commercial Production: $3,500 – $8,000

This is the range many Louisville businesses land in when they want content that feels premium and intentional, without going full “national commercial.”

This tier typically includes:

Multiple Days of Shooting
Various Locations
Strong interview setup (if needed)
Multiple setups for b-roll and storytelling
Clean pacing and higher-quality editing
Professional Actors

It also sets you up to create multiple versions of a video so you’re not only getting “one deliverable.”

3) Higher-End Commercial Campaign: $8,000 – $15,000+

This tier is for businesses that want a bigger production, stronger storytelling, and a more polished campaign feel.

This is usually the right fit if you need:

Multiple Shoot Days
Professional Actors
Specialized Contractors
Multiple Locations
multiple deliverables and cutdowns
a “brand film” look and feel

What Factors Affect the Cost of Video Commercial Production?

Two businesses might both request a “30-second commercial,” and one quote might be $2,500 while the other is $12,000. That’s usually because the real cost isn’t based on the runtime.

It’s based on the production needs. Here are the biggest things that affect pricing:

1) How Many Filming Days Are Needed

Most commercial projects are typically priced around full-day shoots, and a higher-end commercial may require 8–10 hours of filming with multiple setups and scenes. As filming time increases, it usually involves more lighting changes, additional camera setups, more time for directing, more audio setup, and a deeper amount of b-roll coverage to fully support the story.

2) Crew Size

Some shoots can be completed with a small crew, while others benefit from bringing in additional specialists such as a producer or director, cinematographer, audio technician, assistant camera, and lighting support. A larger crew doesn’t automatically mean the video will be “better,” but it often results in a faster production day, a smoother workflow, more consistent quality, and improved safety and efficiency, especially in active, real-world environments.

3) Locations and Logistics

A commercial filmed in one controlled location is usually easier to manage and more affordable, but costs can increase quickly when you add multiple locations, additional driving and setup time, coordination across different departments or employees, filming during active business hours, or scheduling around customers. Louisville offers great flexibility for video production, but logistics still play a major role in shaping the overall cost.

4) Editing Complexity

Editing is where your commercial truly becomes a commercial, shaping the message and making everything feel polished and intentional. This process includes pacing and story structure, music selection, sound design, color correction, graphics or titles, and creating multiple versions for different platforms. While simple edits can be completed more quickly, high-performing ads often require more refinement to get the timing, tone, and overall impact exactly right.

5) How Many Deliverables You Need

One of the biggest factors to consider is deliverables. If you’re investing in a commercial shoot, it’s often smarter to create a full package of content instead of just one video. For example, you might produce one 30-second commercial, two 15-second cutdowns, and several vertical versions optimized for Reels, TikTok, and Shorts, with the option to add photography during the same production. This approach helps companies get the most value from their shoot day and walk away with a full library of content. If you’re planning to create a commercial video in Louisville and want something professional, clear, and built to perform, we’d love to help. Whether you need one social ad, a full campaign, or photo and video together, Make Something Media can help you create content that stands out.

Let’s Make Something Together.

Quick FAQ

How much does a 30-second commercial cost in Louisville?

Most professional commercial video projects range from $1,500 to $15,000+, depending on production scope, number of shoot days, and deliverables.

Can you make a commercial for Facebook and Instagram ads?

Yes, many Louisville businesses run commercial videos as Meta ads, and we can deliver multiple versions optimized for social.

Do you offer photography with video production?

Absolutely. Many clients choose to bundle photo and video during the same production day. It is a great way to maximize value

What Does a Video Commercial Cost in Louisville?