A Season of Stories, Community, and Collaboration

*News About This Project Above Coming Soon!*

Hello friends and family!

This season has been packed with projects that remind me why I love doing what I do, telling stories that matter, building brands that grow, and creating content that connects. I wanted to take a moment to highlight some recent work that I’m proud of, and share what we’ve been up to lately.

Austin Trachsel

Founder/President

Make Something Media

Big Brands, Big Moments

We’ve had the pleasure of working with Upper Deck, capturing their NHL Rookie Showcase and an incredible NASCAR event in Atlanta featuring a car driven by Tyler Reddick wrapped in a Superman theme, promoting the new movie. These shoots blended fast-paced sports action with branded storytelling, and I can’t wait for you to see more as these pieces roll out.

Local Impact with SEEK Enterprises

Partnering with SEEK Enterprises, we’ve produced employee headshots and video content that supports recruiting, advertising, and executive branding for their many McDonald’s locations across the Louisville area. It’s been great to help a company so deeply rooted in our community put their best foot forward.

Industry Innovation with Aquant & Powerscreen

We’ve also been diving into the world of heavy equipment and AI-powered service intelligence with Aquant and Powerscreen Crushing & Screening, helping bring clarity and visual punch to complex software and machinery with high-quality video.

Nonprofit Storytelling That Matters

Some of the most meaningful work this year has come through partnerships with nonprofits. We created a powerful docuseries for the Institute for Survivor Care, telling the real stories of 8 women who survived trafficking. These stories are raw, brave, and important.

We also continued our relationship with Sunrise Children’s Services, creating emotional videos that highlight the impact of foster care. And with Lexington Leadership Foundation, we helped shine a light on the real, often heartbreaking experiences of Kentucky foster youth through narrative video.

Supporting Local Businesses

From large-scale productions to local love, we were proud to support Hwang’s Martial Arts with photography for their regional Facebook and social ad campaigns. A great example of how strong visuals can drive local brand awareness and community engagement.

Thanks for being part of the journey. Whether you’re a nonprofit leader, small business owner, or national brand, I’m here to help you tell your story in a way that truly connects.

Let’s Make Something.

- Austin Trachsel

Need fresh video or photo content for the new season?

Let’s chat — I’d love to help you plan something great.

Make Something Media Newsletter 9.19.25