How to Turn One Video Shoot into Months of Content
When most companies think about video production, they imagine one final product, a brand video, a testimonial, or a short ad. But what if that single shoot day could give you months’ worth of strategic content?
With the right planning and execution, it can.
Start With a Clear Strategy
Before the cameras roll, align with your production team on what your business really needs. Is your goal to build brand awareness, drive leads, or improve recruiting? By defining your content goals early, you can map out which types of footage and photos to capture, and how you’ll repurpose them across platforms.
What to Capture on the Shoot Day
A well-planned shoot can yield:
Main Feature Video – This might be a company profile, testimonial, or recruiting highlight.
Short Social Edits – 15-60 second clips formatted for Instagram Reels, YouTube Shorts, or TikTok.
Vertical Video – Edit some content in 9:16 format for mobile-first platforms.
Photographs – Capture headshots, team candids, behind-the-scenes moments, or branded imagery.
B-roll Library – Gather visual assets that can be reused in future edits, website visuals, or ads.
Repurpose, Reuse, Reach Wider
Let’s say your company hires us for a brand video. With the right direction, we can also pull from that same footage to create:
A 30-second social media version
A client testimonial
An Instagram Reel or TikTok
Still images for your website or Meta ads
A video header for your LinkedIn or YouTube page
A recruiting highlight for careers pages
This isn’t theory, we’ve done it. For Hwang’s Martial Arts, we captured photo and video content in one shoot to power their regional Facebook ad campaign. For SEEK Enterprises (McDonald’s franchise owners in Louisville), we took employee headshots, executive profiles, and recruitment footage in one efficient session. And with XBE Software, we shot client testimonials and cut multiple edits for different audiences.
Stretch Your Budget Further
Every business wants more content, but not every business wants to pay for multiple shoot days. When you plan ahead, one well-structured day can deliver the variety and depth you need, not just for today, but for the next quarter.
Let’s Build Your Content Library
If you’re ready to make the most of your next video shoot, Make Something Media can help you capture, craft, and repurpose content that performs.
