Targeting Louisville Customers on Facebook and Instagram
In today’s crowded digital landscape, your Louisville business can’t afford to rely solely on word-of-mouth or outdated advertising. Whether you’re a local restaurant, home service provider, or boutique brand, your customers are scrolling, right past your competitors if you’re not showing up with the right video content.
But there’s good news: Facebook and Instagram still offer some of the most cost-effective ways to reach your local audience directly. With the right strategy, your videos can turn viewers into customers, fast.
Why Local Targeting Matters
You don’t need to reach the whole country, you need to reach the people who live in your zip code. Facebook and Instagram allow you to run ads that target:
People within a specific radius of your business
Users based on interests (like home renovation, fitness, bourbon, or BBQ)
Age ranges or family types that match your ideal customer
With precise targeting, even a $50 ad spend can drive real visibility.
What Types of Videos Work Best?
For Louisville-area businesses, here are some video styles that perform well:
Short-form customer testimonials
Let your happy clients do the talking.
Behind-the-scenes footage
From your workshop, kitchen, or event—it builds trust.
Owner introductions
Help customers connect with the real people behind your brand.
Special offer promos
Got a Derby Week discount or a back-to-school special? Make it visual.
We’ve helped clients create 15-30 second video ads that lead directly to website clicks, calls, and foot traffic.
Pro Tip: Show Familiar Landmarks
Want Louisville folks to stop scrolling? Add recognizable visuals, like downtown, the Big Four Bridge, or even local sports gear, to signal that you’re part of the community.
Boosting Your Reach with Ads
Even the best video won’t perform without a little push. Meta’s ad tools allow you to boost posts or run full campaigns based on your goals:
Website visits
Lead forms
Phone calls
In-store visits
And the best part? You can track exactly what’s working and adjust over time.
Ready to Get Started?
If you’re ready to grow your Louisville business with video content that connects and converts, we’d love to help. Let’s make something your customers won’t scroll past. Find out more.
