Why Professional Video Is Key for Product Launches
When it comes to launching a new product, first impressions matter, and nothing captures attention quite like video. Whether it’s a consumer good, a tech product, or something as exciting as a new trading card game, video is one of the most effective ways to showcase your product and create excitement around it.
Professional video content allows you to tell your product’s story, highlight its unique features, and connect with your audience on an emotional level, all in a way that static images or text simply can’t match.
1. Video Brings Your Product to Life
Video can demonstrate how a product looks, feels, and works in a dynamic way that photos can’t. When launching something new, potential customers want to see it in action, whether that means watching someone use the product, seeing its details up close, or understanding the experience behind it.
Example: We recently worked with Upper Deck to create a video highlighting their upcoming trading card game, Rush of Ikorr. Through cinematic visuals and storytelling, we helped convey not just the mechanics of the game, but the excitement and strategy behind it.
2. Video Builds Hype Before Launch Day
Pre-launch videos are an excellent tool for building anticipation. Teaser videos, behind-the-scenes footage, and countdown content create buzz on social media and give your audience something to look forward to.
Platforms like Instagram, YouTube, and Facebook favor video in their algorithms, meaning your launch content is more likely to reach a wider audience and be shared.
3. Storytelling Sells More Than Features
A great product video doesn’t just list features, it tells a story. Whether it’s the story of why the product was created, who it’s for, or the problem it solves, storytelling makes your launch video memorable and persuasive.
For Rush of Ikorr, the story behind the characters and world-building of the game was just as important as showcasing the cards themselves. By weaving both elements into the video, we created something fans could connect with emotionally, not just visually.
4. Professional Quality Builds Trust
If your product launch video looks DIY or low quality, it can unintentionally hurt your brand’s credibility. A polished, professional video reflects the quality and care you’ve put into the product itself.
From proper lighting and sound to creative editing and motion graphics, professional video production ensures your product is shown in the best possible light.
5. One Video Can Fuel Multiple Marketing Channels
The beauty of a well-crafted product launch video is that it can be repurposed into short clips for social media, ads, emails, and website content. With just one shoot, you can create weeks of marketing content that reinforces your product’s value across every platform.
Final Thoughts
Launching a new product is a moment you only get once, and the right video can make it count. By telling a compelling story, showing your product in action, and using professional visuals, you can create the kind of excitement that drives engagement, shares, and ultimately, sales.
At Make Something Media, we help brands create impactful, story-driven launch videos that connect with their audience. Whether you’re introducing a product for the first time or looking to refresh your marketing, we’re here to make it shine.
