Make Something X Upper Deck

Sports & Entertainment Brand Video Production

Capturing Athletes, Events, and Collectible Culture at a National Scale

We partnered with The Upper Deck Company on multiple productions to help capture the energy, talent, and storytelling behind one of the most recognizable names in sports and entertainment collectibles. From professional athletes to live-event activations, each project was designed to support Upper Deck’s ongoing campaigns and product launches.

Our work included filming with top NHL rookie prospects during the NHL Rookie Showcase, capturing promotional content for upcoming trading card releases, as well as producing branded coverage while Upper Deck was in Louisville showcasing their new trading card game, Rush of Ikorr. We also teamed up with Upper Deck at the track in Atlanta to cover their Superman-themed #45 car driven by Tyler Reddick, documenting the excitement from the pits through race day.

Each project focused on authenticity, momentum, and brand-driven storytelling.

How It Went Down

  • Collaborated with Upper Deck’s team to capture branded content aligned with upcoming card releases and campaigns.

  • Filmed professional athletes and prospects in fast-paced, live-event environments.

  • Covered product launches and brand activations, including Rush of Ikorr and motorsports partnerships.

  • Worked efficiently on-location to capture high-energy moments, details, and behind-the-scenes access.

  • Delivered versatile video assets designed for digital marketing, social media, and promotional use.

Close-up of the Upper Deck logo on a to-go box with a McDonald's logo partially visible in the bottom left corner.
A young male hockey player in a blue jersey with the number 48 on the sleeve, sitting for an interview or photo op in front of a backdrop with Upward D.E.C.K. logos, while a person off-camera writes on or signs a clear panel.
A race car with the number 45 on its side speeding on a race track, surrounded by a crowd of spectators behind a fence at night.
Hockey player with jersey number 77 and last name Catton, holding a hockey stick behind his shoulders, standing against a dark blue background with two bright lights.
A race car with a blue, yellow, and black livery featuring the number 45, sponsored by Upper Deck, McDonald's, Sunoco, and Mobil 1, parked on a racetrack pit lane with people in the background.
A race car on a racetrack, painted in blue, yellow, and white with the number 45, sponsored by Upper Deck, McDonald's, and others, during a night race.
NASCAR pit crew members in black uniforms working in the pit lane, with racing cars and a crowd in the grandstand in the background at a race track.
Close-up of an ice rink barrier with the Upper Deck logo, featuring a yellow and blue star-shaped design and orange outline, with red and yellow painted skate guard strip on the ice below.
A young male ice hockey player wearing a teal San Jose Sharks jersey and helmet, holding a hockey stick, standing in a dark arena with a spotlight and blue light in the background.