Make Something X Seek

Restaurant Brand Video & Photography for McDonald’s Franchises in Louisville

Recruiting, Executive Storytelling, and Team-Focused Content for SEEK Enterprises

We partnered with SEEK Enterprises, the organization behind multiple McDonald’s locations in Louisville, to create video and photography that highlight the people and purpose driving their restaurants. The goal was to move beyond standard franchise imagery and showcase the leadership, culture, and opportunities behind the brand.

From updated employee headshots to video content supporting recruiting, advertising, and executive storytelling, the work was designed to feel authentic, approachable, and people-focused. Each piece helps SEEK Enterprises connect with potential hires and the community while reinforcing professionalism and pride across their locations.

How It Went Down

  • Collaborated with SEEK Enterprises leadership to align messaging across recruiting, advertising, and internal communications.

  • Captured updated employee headshots and brand photography to reflect a modern, welcoming team culture.

  • Produced video content featuring leadership and team members to support hiring and brand storytelling.

  • Filmed on-location at active restaurant environments with minimal disruption to daily operations.

  • Delivered versatile visual assets optimized for web, social media, and in-store or internal use.

A smiling man with dark hair wearing a navy blue shirt, standing in front of digital menu screens at a fast-food restaurant.
A McDonald's employee showing a customer something on a tablet in the restaurant.
Exterior of a McDonald's restaurant with yellow 'M' logo, wood and gray siding, under a partly cloudy sky.
Three McDonald's employees, two women and one girl, are smiling and standing together with their arms around each other in a fast food restaurant. They are wearing McDonald's uniforms with name tags and caps with various pins.
A man in a navy blazer and white shirt smiling with hands clasped in front, standing outside a McDonald's restaurant with modern design and golden arches logo in the background.
A woman with dark hair, fair skin, and freckles smiling in front of digital screens at a fast food restaurant.