What to Expect When Hiring a Video Production Company
When you’re ready to bring your business or nonprofit story to life through video, hiring a professional production company is a smart move. But if you’ve never done it before, the process might feel a little unclear. What exactly are you getting? How long will it take? And what do you need to have prepared?
This post breaks down the typical process so you know what to expect, and how to get the most value out of your investment.
1. Discovery & Consultation
The first step is usually a discovery call or meeting. This is where the production company learns about your goals, whether it’s brand awareness, driving leads, promoting a new product, or sharing a powerful client testimonial.
This is also your chance to ask questions, share your vision, and get a feel for how well the team communicates and understands your brand.
2. Pre-Production Planning
Once you move forward, pre-production begins. This includes:
Script writing or interview prep
Storyboarding or shot lists
Scheduling shoot days
Securing locations, talent, or permissions
Planning gear and crew needs
Good pre-production is where professional video really separates itself from DIY, because when the shoot is well planned, the result is more polished and impactful.
3. The Shoot
This is the most exciting part, production day. Depending on the project, this could be a few hours or several days of filming.
Expect a small team to arrive with cameras, lighting, audio gear, and maybe even drones. They’ll guide you or your team through any on-camera moments, handle interviews, capture b-roll, and work to make sure everything looks and sounds its best.
4. Post-Production
Once filming wraps, the editing begins. This phase includes:
Organizing footage
Editing down to the most compelling moments
Adding music, graphics, color correction, or animation
Review rounds with your team for feedback
Final delivery in formats suited for social, web, or broadcast
A good editor brings the story to life and makes the final product not just informative, but emotional, motivating, and professional.
5. Delivery & Distribution Strategy
Some companies offer support in getting the video seen, whether that’s formatting it for Facebook ads, embedding it on your website, or even helping with SEO-optimized titles and thumbnails. Be sure to ask about how they can support your rollout.
Final Thoughts
Hiring a video production company is an investment, not just in a deliverable, but in how your brand is perceived. Understanding the process makes it easier to choose the right partner and ensures your vision is executed with clarity and purpose.
If you’re ready to bring your story to life, let’s talk.
