How to Make Your Corporate Video Stand Out
Corporate videos are a powerful tool for businesses, they can introduce your company, showcase your products, train employees, or build trust with customers. But in a world where video content is everywhere, how do you make your corporate video stand out?
Many corporate videos fall into the trap of being too generic, overly scripted, or lacking engagement. A great corporate video should be professional, yet authentic, visually compelling, and most importantly, strategic in delivering a clear message.
Here’s how to create a corporate video that captivates, informs, and leaves a lasting impression.
1. Start with a Strong Story, Not Just Information
One of the biggest mistakes businesses make with corporate videos is focusing too much on facts and not enough on storytelling.
Find the Human Element: Instead of just listing what your company does, tell a story that resonates.
Show Impact, Not Just Features: Explain how your product, service, or company culture improves lives or solves problems.
Make It Relatable: Use real employees, customers, or behind-the-scenes moments to add authenticity.
Example: Instead of a CEO explaining the company’s mission in a talking head video, showcase real customer success stories or a day-in-the-life at your company.
2. Nail the Visuals: High-Quality Production Matters
A corporate video doesn’t have to be a Hollywood production, but bad lighting, shaky footage, and poor sound quality can hurt your brand.
Invest in Professional Video Production: A well-shot, polished video makes your business look more credible.
Use Engaging Visuals: B-roll, dynamic transitions, and creative shots keep viewers engaged.
Don’t Rely Solely on Talking Heads: Mix in action shots, product demonstrations, or on-location footage to add variety.
Example: A law firm could showcase client interactions, office culture, and case wins visually instead of just featuring talking lawyers.
3. Keep It Concise & Engaging
Corporate videos should be short, punchy, and to the point.
Ideal Length:
Brand Overview Videos: 60–90 seconds
Product Demos: 1–3 minutes
Employee Stories: 1–2 minutes
Tips for Engagement:
Hook viewers in the first 5 seconds with an attention-grabbing moment.
Use subtitles and captions, many people watch without sound.
End with a clear call to action (Visit our website, Contact us, Subscribe, etc.).
Example: A manufacturing company showcasing how its product is made could start with a satisfying visual of the final product before explaining its features.
4. Stay on Brand & Use Consistent Messaging
Your corporate video should align with your brand’s identity, voice, and message.
Match Your Brand’s Visual Style: Use company colors, fonts, and logos consistently.
Use a Tone That Reflects Your Culture: Formal? Friendly? Inspirational? Make sure the video feels true to your brand.
Music & Voiceover Matter: Choose music and narration that enhance your message rather than distract.
Example: A startup with a fun, energetic brand might use upbeat music, fast cuts, and humor in their corporate video, while a healthcare provider might use calming visuals and reassuring voiceovers.
5. Optimize for Different Platforms & Audiences
Not all corporate videos should be one-size-fits-all. Tailor your content for where it will be seen.
Social Media: Keep it short, vertical, and use captions.
Website: Longer, more detailed videos work best.
Ads: Keep it high-energy and get to the point quickly.
Example: A tech company launching a new software might create:
• A 1-minute promo video for their website.
• A 15-second version for Instagram and TikTok.
• A 3-minute deep dive for YouTube.
Final Thoughts: Your Corporate Video Should Work for You
A well-made corporate video does more than just tell people who you are, it engages, inspires, and drives action. By focusing on storytelling, high-quality visuals, concise messaging, and strong branding, your video will stand out from the competition.
Need help creating a corporate video that truly stands out? At Make Something Media, we specialize in producing engaging, high-quality corporate videos that tell your brand’s story in the most compelling way possible.
