Behind the Scenes: Sunrise Children’s Services TV Ad

Behind the Scenes: Bringing Stories to Life for Sunrise Children’s Services

Every child deserves a voice. That simple but powerful idea was at the heart of our recent project for Sunrise Children’s Services, an organization dedicated to advocating for vulnerable children across Kentucky.

This video tells the story of a little girl in a courtroom—alone, silent, waiting for someone to speak up for her. When the baliff asks, “Who will speak for this child?” the silence that follows is haunting. It’s a moment that stays with you long after the screen fades to black.

The Vision: A True Collaboration

The idea for this impactful story came directly from the team at Sunrise Children’s Services. They had a powerful vision to showcase the silence that too many children in the foster care system face every day. Together, we worked to adapt this concept into a cinematic film format that would resonate with audiences and communicate the urgency of their mission.

From the early scripting phase, the focus was clear: strip away distractions, highlight the emotional weight of the moment, and let the story speak for itself. The stark courtroom, the single voice of the bailiff, and the little girl’s quiet presence were intentional choices to keep the viewer grounded in the reality of the message.


The Team Behind the Scenes


Bringing this vision to life was a true team effort:

Sunrise Children’s Services: Their passion, creativity, and mission laid the foundation for the project.

Actors: The talented performers gave authenticity to every moment, delivering subtle yet powerful performances.

Crew: From lighting to cinematography to sound, our team ensured that every shot honored the story we were telling.

This kind of collaboration is why we love what we do. When clients bring us ideas with heart, we’re honored to partner with them to create something that moves people.

Why Stories Like This Matter

Video storytelling is powerful because it connects with people on an emotional level. It doesn’t just share information—it compels action. For Sunrise Children’s Services, this video was about more than awareness. It was about sparking a response and reminding viewers of the children who need someone to stand up for them.

Sunrise’s work changes lives every day. Their advocacy provides hope and healing for children who often feel invisible. By sharing their mission through film, we hope to amplify their voice and inspire others to take action.

Watch the Full Video

We’re proud to share the final project and grateful for Sunrise Children’s Services’ trust in us to bring their vision to life.

Thank You to the Team

To the incredible team at Sunrise Children’s Services, the actors, and our hardworking crew: this project was possible because of your dedication, vision, and heart.

Looking to share your organization’s story? At Make Something Media, we specialize in partnering with clients to create meaningful videos that inform, inspire, and drive change. Let’s bring your story to life.

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