Make Something X Better Without It

Youth Substance Prevention Video Campaign in Kentucky

Kentucky is Better Without It

Better Without It is a statewide campaign focused on empowering Kentucky teens and young adults to make healthier, substance-free choices, not through fear or lectures, but by helping them find something meaningful to say “yes” to. The campaign reframes prevention as preparation, mentorship, and personal growth.

We partnered with Better Without It to create a range of video content that connects authentically with young audiences. From documentary-style interviews with local students to scripted commercials featuring college players and coaches, the work was designed to feel real, relatable, and aspirational, meeting young people where they are and showing what life can look like when it’s truly better without it.

How It Went Down

  • Developed a story-first approach focused on mentorship, preparation, and opportunity rather than substance use itself.

  • Filmed interviews with local students, college athletes, and coaches to capture authentic voices and lived experiences.

  • Produced scripted commercial spots designed for social, streaming, and digital distribution.

  • Balanced cinematic production quality with conversational, youth-friendly storytelling.

  • Created versatile content optimized for multiple platforms and statewide reach.

A woman smiling and sitting on the ground behind three large pumpkins outdoors, holding a pumpkin in her hands, under a tree with green leaves.
A young woman measuring a pig in a barn, with farm tools and equipment in the background.
Young woman riding a horse outdoors during autumn with orange fall leaves in the background.
Two men, one in a blue shirt and one in a white shirt, are smiling and looking at a tablet device, with a Kentucky Wildcats logo on his shirt and a basketball with the same logo.
A person holding a white Nike basketball with the Kentucky Wildcats logo in front of their face. The background appears to be a sports or event setting with signs and lights.
A man in a blue polo shirt with a Kentucky Wildcats logo holding a basketball in a room with a dark wall and neon signs, including a beer mug, a cigarette, and the word 'TWEETER'.
A woman sitting in a camping chair by a campfire outdoors, smiling and enjoying a chilly evening.
Three women walk and talk on a wooden path through a green forest, smiling and enjoying each other's company.
Group of diverse women sitting at a black metal outdoor table, holding coffee cups, smiling, talking, against a brick wall with stairs in the background.