How to Use Video to Reach Louisville Customers on Facebook and Instagram

If you’re a local business in Louisville, Kentucky, chances are your customers are already spending time on Facebook and Instagram. But are you showing up where they’re scrolling?

While word-of-mouth and local SEO are still valuable, video marketing on social platforms has become one of the most effective ways to connect with your audience, right in their feed, on their time. Whether you’re a roofer in J-Town, a dental office in the Highlands, or a boutique in NuLu, video gives you a chance to show who you are, what you do, and why it matters to Louisville.

Here’s how to use video to reach local customers on Facebook and Instagram and start turning views into leads.

1. Use Geographic Targeting in Ads

One of the most powerful features of Facebook and Instagram advertising is the ability to target your audience by location, down to the ZIP code, neighborhood, or even radius from your storefront.

1. Focus your reach on Louisville metro and surrounding areas

2. Target by ZIP codes where your ideal clients live

3. Include local interests, events, or even rival teams in your messaging (hello, UK vs. UofL)

Example: A flooring company in Louisville can target homeowners within a 10-mile radius of their warehouse with a 30-second before-and-after installation video.

2. Create Short, Authentic Videos That Speak to Your Community

You don’t need a big production to make an impact. What works best on Facebook and Instagram is often authentic, eye-catching, and locally relevant content.

1. Use short-form vertical videos (15–60 seconds)

2. Highlight familiar locations or neighborhoods

3. Show real customers, employees, or local testimonials

4. Add captions, so viewers can watch without sound

Example: A local gym could feature a quick “member story” from someone in St. Matthews or Clifton, sharing how the space helped them stay motivated.

3. Use Video to Build Trust, Not Just Sell

Yes, video can drive sales, but it also helps build relationships. Before someone books your service, they want to know who they’re working with.

Use video to:

1. Introduce your team

2. Show behind-the-scenes of your work

3. Explain your process or values

4. Share community involvement or events

Example: A home service provider could show footage of their crew at a local nonprofit build day, reinforcing their connection to the community.

4. Boost Posts Strategically for Local Visibility

You don’t need a full ad campaign to start reaching new people. If you post a great video to your Facebook or Instagram page, spend $20–$50 boosting it to a local audience.

1. Choose a defined location (like Louisville + 25 miles)

2. Select interests or demographics based on your customer base

3. Focus on engagement objectives (views, likes, clicks)

4. Retarget those who watch your video with follow-up content

Tip: Start small and test a few different videos or messages. Use the insights to refine what works best.

Final Thoughts: Local Businesses Win With Local Video

If you’re serving customers in Louisville, video marketing on Facebook and Instagram isn’t just a nice-to-have, it’s your chance to show up right where your community is paying attention.

By pairing targeted ads with engaging, community-focused content, you can boost visibility, build trust, and grow your business one video at a time.

At Make Something Media, we help Louisville businesses create high-quality video content designed for social impact and local results. Whether you need a 30-second ad or a full brand story, we’ll help you show up and stand out.

Let’s create something your audience will actually want to watch. Get in touch today.